Snapchat apologized on Friday for a Juneteenth filter that allowed users to break digital chains by smiling.
Juneteenth represents the day that black slaves in Texas learned that they were free. Snapchat regularly adds special Lens filters to coincide with holidays, but the Juneteenth edition quickly came under fire.
As the Black Lives Matter movement grows, companies like Nike, Target, and Google have made Juneteenth a paid holiday.
Fox News’ Jayla Whitfield contributed to this report.
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